DI got the price Innovation of the Year for Morgenlevering.no at Schibsted’s Consumer Sales Awards 2015.
The reasoning from the jury:
“Morgenlevering.no makes use of a unique distribution network and shows that it is possible to find new and unconventional revenue streams. It is a great example of a by-the-book innovation process that is both courageous and outside the box, with great potential and opportunity for local adaptation.”
The price means a lot for Distribution Innovation. It is really an honor to be nominated and win the Innovation price. This means that the way DI have worked and are planning to work in the future is right and we will keep on innovating with our owners and customers.
morgenlevering.no gives all of us a lot of new business opportunities and most importantly we now have a communication tool that gives us firsthand information about what really gives the end user value.