DI has launched a new solution for the return logistics of retail newspapers and magazines in Norway. The surplus volumes of newspapers and magazines are registered in the webpage, packed, returned and credited each retailer. The information regarding return volumes are used to estimate the numbers. The concept of a return registration website for retail newspapers and magazines is not new. Avisretur AS has developed and operated a similar website for about 8000 retailers for many years. DI has now taken over this role and developed a new website with similar functions, but with completely new technology. As before, the retailers will log in to the website and register the return volumes.