Polaris Media is starting to implement the DI Publisher service this week. During the next five months they will implement the service for all of their 34 newspapers. The service includes printing materials used by the printing plants, transporters and distributors, webservice for online data as well as the DI Booking system for inserts and attachments. "The first two titles are converted this week. DI Publisher will improve the data flow between the newspaper distribution and circulation system, which will give simpler working flows, improved quality and increased functionalities for information and reporting", says Haakon Onstad at Adressa Distribusjon, a part of Polaris Media.