Schibsted Sverige and MittMedia sign letter of intent to plan a new media group for subscription newspapers, including SvD.
Schibsted Sverige and MittMedia have agreed to sign a letter of intent for future cooperation in Sweden by forming a new media group for subscription newspapers. The new media group will consist of Svenska Dagbladet and Mittmedia’s 18 local subscription newspapers in Northern Sweden, as well as a majority share of MittMedia’s subsidiary Promedia, which owns ten local subscription newspapers in Mid Sweden.
“Our intention is to build a new, strong alliance in the Swedish media market whereby the newspapers involved can strengthen their position. Cooperation like this should enable us to offer better advertising solutions, drive technology and digital development, and create even better conditions for the quality journalism that distinguishes Svenska Dagbladet,” says Raoul Grünthal, CEO of Schibsted Sverige.