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DI Brand Guidelines

All of your brand assets, resources, and templates in one convenient location. Share with your team or external vendors.

Brand Mission

Digital innovation, sustainable distribution and logistics are our main positioning goals that we wish to communicate. Our customers need sustainable tech solutions to satisfy their needs. DI’s main task is to supply those. We live in a world that changes rapidly and the calls for technological advancements and innovation have never been louder. New trends are emerging. It’s all about simplification. We need to stay ahead: Innovate or die.
It is important to communicate DI’s essence. This makes it possible to work more strategically with our communication. The first anchor is our external Communication, meaning our customers, future costumers, stakeholders and media. The second anchor is our internal communication with employees with employer branding, meaning internal awareness of who we are - and making ourselves favored amongst applicants. 
DI brand in landscape

Communicative goals

We have 3 main communicative goals:

• Ensure visibility and presence for our targeted audience. 

• Ensure that DI is regarded as an attractive workplace for our own workers and future candidates. 

• Ensure that DI is perceived as an expert in its field, and pioneers on innovation and sustainable distribution and logistics.


The dominant colors in DI's palette is dark purple and blue. The dark purple is also the color that is used for the logo. The support colors can also be used for illustrations or as background colors. Strive to achieve a heavier amount of Blue than green in layouts (the green should only be used for elements that make 5-10% of a layout).

This is only an overview of the colors. If you are interested in exploring the entire color palette contact a designer for getting figma-access.











Obsidian (dark)


Coconut (light)



The new typographic profile for the identity of DI. Red Hat Display and Red Hat Text are free Google fonts that allows everyone in DI to easily use.

Red Hat Display

Heading - bold, 32 px, 120%

Red Hat Text

Subheading - medium, 24 px, 120%

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Paragraph - Regular, 18 px, 155%


We have created a library consisting of over 500+ icons for DI to use.
Overview of icons DIExplore the icons

Google Slides

We have created a new presentation template for DI that you can find in your Google Slides templates under "Distribution Innovation". Here is also a link that you can follow to explore and download the template.
Google Slides template


We are currently using Streamline Icons' library for both illustrations and icons. Contact a UX-designer if you would like us to export a illustration that you can find in the library, www.streamlinehq.com.


We want to expand our image library with personalized images. Until this is done, do your best to use images that doesn't look like traditional stock images. A good resource where you will find a lot of royalty free images to use in presentation and commercial is unsplash.com

Download assets

Here is a summary for downloadable content for utilizing our new DI brand. You will also find a brand-presentation where you can see the process behind the rebranding and examples of implementation.
Download logo filesDownload icon filesDownload Google Slides filesExplore the rebranding