Privacy and Cookies
Distribution Innovation AS ("we", "our", or "us") respects your privacy and is committed to protecting your personal data. This privacy statement explains how we collect, use, disclose, and safeguard your information when you visit our websites, mobile applications, or web-based platforms.
As a subsidiary of Vend Marketplaces ASA, Distribution Innovation may carry out tasks on behalf of companies within the Vend group. We process personal data by the General Data Protection Regulation (GDPR), the Norwegian Personal Data Act, and other applicable legislation.
1. What is personal data, and who is responsible?
Personal data refers to any information that relates to an identified or identifiable natural person, such as their name, address, email, phone number, IP address, or device identifiers.
Data controller: Distribution Innovation is the controller for processing personal data collected through our digital services.
If we process personal data on behalf of other entities (e.g., customers or group companies), we act as a data processor following data processing agreements.
2. What data do we collect?
We collect:
a. Information you provide:
- When you contact us (e.g., via email, forms, feedback tools)
- When you create a user account or submit a request
b. Information collected automatically:
- Technical information: Device type, OS, browser, IP address, network identifiers
- Usage data: Navigation, clicks, and time spent on pages
- Location data: Approximate geographic location from your IP address (we do not store precise location data)
c. Information from third parties:
We may receive data from analytics providers (e.g., Google Analytics) to understand usage patterns and improve our services.
3. Why do we process personal data?
We process data only when we have a legal basis, such as:
- Performance of a contract: To deliver the services you request
- Legitimate interests: To improve services, ensure security, and understand usage
- Legal obligations: To comply with regulatory requirements
- Consent: For specific uses, like marketing or analytics, where required
Specifically, we use your data to:
- Deliver and optimize our services
- Customize content and user experiences
- Maintain security and prevent misuse
- Analyze market trends and improve functionality
4. Use of cookies and similar technologies
We use cookies to:
- Ensure the website works correctly
- Analyze site traffic and user behavior
- Improve performance and personalization
Some cookies are essential, while others require your consent. If you want to manage or withdraw consent at any time, please contact us.
5. Sharing of data
We do not sell personal data. We may share your data with:
- Vetted service providers who process data on our behalf under strict data protection agreements
- Public authorities if legally required, or to prevent fraud or abuse
- Other companies in the Vend group, when relevant and lawful
6. Your rights
Under the GDPR, you have the right to:
- Access your data
- Correct inaccurate data
- Request deletion ("right to be forgotten")
- Restrict or object to processing.
- Data portability (receive your data in a structured format)
- Withdraw consent at any time (for consent-based processing)
To exercise your rights, contact us at info@di.no.
7. Data retention
We retain personal data only for as long as necessary to fulfill the purposes stated here, or as required by law.
8. Security
We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction.
9. Updates to this statement
We may update this Privacy Statement to reflect changes in our services, legal obligations, or user feedback. Major changes will be communicated clearly. The latest version will always be available on our website.
10. Contact us
If you have questions about this Privacy Statement or our data practices, you can contact:
Distribution Innovation AS
Email: info@di.no
Org. nr: 983784038
Last updated: May 2025
