Culture

At DI, our culture is built on a simple idea: great technology and great work are created by people who collaborate well.

We believe in freedom within clear boundaries, and that direction and responsibility should be shared, not pushed up or down the organization. As individuals, we show courage when the world changes and challenges arise, and we take pride in the solutions we create.

DI team rafting together on the Sjoa river

People at DI chatting and having a drink

Trust in Practice

At DI, trust is demonstrated through care for how we work best and the courage to be open when things are unclear. We give each other the freedom to work in ways that suit us best, while keeping one another informed so no one is left guessing. We show courage by speaking up early when something is unclear, and care by asking for help before problems grow, for ourselves and for others.

Shared Ownership

At DI, ownership means having the courage to take action without being asked, and showing care in how we share context and support one another when needed. We contribute in both small and significant ways, because we know that the sum of small contributions, driven by shared responsibility, creates a strong sense of community.

DI colleagues gathered after a padel session

People First

At DI, we put people first, starting with genuine care for one another. We work closely together, communicate openly, and build relationships that make us feel safe enough to show courage, by being open, honest, and direct. This combination of care and courage helps us move faster, deliver higher quality, and reduce friction in our everyday work.

Complex Tensions, Navigated Together

At DI, we approach complex tensions with both courage and care. We balance autonomy with coordination, social interaction with the need for quiet focus, and operational stability with exploration. These tensions do not disappear, but with the courage to face them and care for one another, we navigate them together.

When things get difficult, we choose to make them simple, together.

The DI Running Club heading out together

We Move as One DI

At DI, we move forward as one company, mindful of how our decisions and changes affect others. We share information early, avoid surprises, and show courage by giving each other regular, honest feedback. Our teams work independently, but with a shared sense of pride in the direction we are moving together.