Get the right number of newspapers and magazines to the right retailers at the right time.
Every copy counts. Too many newspapers or magazines on the shelves mean unnecessary production costs, wasted resources, and expensive returns. Too few mean missed sales opportunities and lost revenue.

For publishers and media companies, finding the right balance between product availability and unsold copies is one of the biggest challenges in retail distribution.
DI Retailer helps you get that balance right.
Developed by Distribution Innovation (DI), DI Retailer is a specialized software solution that helps publishers manage retail distribution, optimize circulation, and gain greater control over sales, returns, and financial processes.
By turning sales and return data into better circulation decisions, DI Retailer helps you reduce unnecessary costs, improve product availability, and build a more profitable and sustainable retail operation.
A newspaper that sells well in one location might struggle in another. Seasonal variations, local events, promotions, and changing consumer habits all influence how many copies retailers actually need.
Without reliable data and efficient circulation management, publishers risk distributing too many copies to some retailers while missing sales opportunities at others.
DI Retailer makes circulation management smarter.
By combining sales history, return information, and retailer specific data, the solution helps publishers make better informed decisions about how many copies to distribute and where.
The goal is simple: maximize sales opportunities while minimizing unnecessary production, transportation, and returns.
DI Retailer brings these processes together in one specialized solution, helping publishers replace fragmented workflows with structured, data driven operations.
Reducing circulation too aggressively can lead to empty shelves and lost sales. Maintaining excessive circulation increases costs and waste.
DI Retailer helps publishers navigate this balance by providing the data, tools, and operational control needed to make more informed circulation decisions.
The benefits extend across the retail distribution chain:
DI Retailer helps publishers move from traditional circulation management toward a more efficient, data driven approach, one that balances sales opportunities, operational costs, and sustainability.
Whether you manage a national newspaper, a magazine portfolio, or an extensive retail distribution network, DI Retailer gives you the tools to improve performance and stay in control.
Because profitable retail distribution is not about delivering more copies. It is about delivering the right copies.